For some it’s a weird Orangina life
December 1 2010, 12:26 am | | 22 Comments
Fred and Farid Paris and Tom Carty have created this Orangina Original spot that shows the weird side of life. One of the Top 6 of the Week on Bestads.
22 Comments
Now if this came on while I was watching tele i’d be pleasantly surprised.
Awesomely weird shit. Had to watch it again.
Whats so weird about the end scene then?
i smell cannes gold
Amazing work, on every level. Genius imagination, spot on humor, and brilliant execution. This is what advertising is about, or should be, and all it takes, in addition to a great director and very good digital artists, animators, etc. is a client who understands that self-deprecation is the greatest way of showing how confident one is with their own product.
Look at Carty’s reel and you can see why he was chosen to do this work. Have a good look Australia, because there are a fair number of creatives and directors here dying to do this kind of advertising, if only the accountants, researchers, planners, and all their little friends would get our of the f*$k#@g way.
it’s cool becos it doesnt make sense
If an Oz agency did this, you’d all bitch and whinge that it was a pisstake.
That’s goat-shaggingly good.
Awesome. Really really…..unsettling..
@Gooooooat – you’re right, all clients should realise it’s effective if it’s funny or weird. I’m sure they’ll be using this as a case study for brilliance for eternity. Well done for pointing that out. Now go back to wishing you were better at your job.
This is crap, looks like they used the same animators as on the ambi-pure ads.
Done before several times but better, heres a link to youtube to prove it…………….
Oh wait hang on
Is it weird that i found the cheetah quite sexy?
Awww, 3:11, did we hit a nerve?
Obviously, you’re one of those account directors, researchers, planners, or their little friends with a somewhat delicate and sensitive nature, not to mention a keen eye for the satirical . . . one in a million from our experience.
Now you can go back to wishing you’d studied art instead of business. Maybe you’d have gotten laid more often . . . at least without having to pay for it. Buck up little soldier, and count some more beans. It’ll make you feel better about your drab existence.
This shows the weird side of life? Who’s life?
i think we particularly like it because it’s taking the piss out of crappy ads.
but who cares? it’s funny as.
The odd thing is, this actually represents Truth in Advertising.
I’ve tried Orangina in all the suggested ways, and it really works like the ad says.
An old Saturday Night Live sketch, it’s a floor wax, no it’s a dessert topping. You’re both right, new Shimmer is a floor wax and a dessert topping! Cleans and shines, and tastes great too!
More actual commercials should be parodies, because the whole business is pretty insincere to begin with.
To be honest, the benefit of drinking an ‘orangina’ (great name) that can also be used as floor polish doesn’t really hit me, still the execution is bizarre enough for me to love the ad.
But Gooooat boy – why are any ads that are at least attempting a level of weirdness in this country slagged off so severely?
Carlton draught tingle, that new amasym ad from bmf, the exploding crocodile, the english orangutang, the overly large chocolate penis (was that boost?), the elephant taking a dump – all copped a massive slagging, probably from guys like yourself.
Even if they don’t quite get there, at least they’re trying to push things in the right direction?
Isn’t Orangina Lindsay Lohan’s pet name for her bow-wow?
@12:18 – If you’re comparing this Orangina spot to ING’s talking orangetun, or to a retail message spot like Amasym, irrespective of the elaborate animation treatment it’s still a retail message, or even to the Carlton Draught folk singers romancing a feeling that a guy gets in his pants for a beer with his mates?, well you really are a Newbie.
It’s back to ad school until you recognize the writing here, and for starters, it’s not actually trying to suggest that anyone use Orangina as a floor polish, or a deodorant. It’s parodying the way that commercials for deodorant and floor polish are made, ala Old Spice, which is already a parody itself.
Push things in the right direction? Thick and Thicker.
2:21 Parody is hardly a new way to do things but us ad wankers find them funny because we base our lives around what they’re ripping appart.
Still prefer Skittles by a mile and a half:
http://www.youtube.com/watch?v=0DaFA5yfvFA&feature=related
How exactly is Old Spice a parody?
Oldie – The Skittles spot is brilliant, as are a number of the commercials for that brand over the years, but questioning how the most recent OS is a parody baffles me frankly. The entire scenario is a lampoon of a history of Old Spice adds using a sea captain as their romantic hero, the man every woman wants to have, the man their man could be, if only he’d use OS. The brilliance of revisiting the quintessential romantic hero for women with the actor they chose is clearly a case of the image of that mythical hero changing over time, from the sea captain, played straight, to a Fabio, with a slight tongue in cheek, to today’s black Caribbean buck, played completely over the top.