Orcon appoints Draft FCB to its account despite Special Group’s Cannes Grand Prix win
Orcon has appointed Draft FCB Auckland as its new advertising agency, effective immediately.
The incumbent agency is Special Group Auckland, creators of one of New Zealand’s most awarded campaigns of the year – Orcon Broadband’s ‘Orcon + Iggy Pop’, which won a host of national and international awards including the Grand Prix in Direct at Cannes.
Draft will undertake a range of work for Orcon, with a new campaign scheduled to be in the market in the new year. Orcon’s head of sales and marketing Taryn Hamilton says Draft FCB was appointed after a short pitch process.
“Draft are a great bunch of people with a superb track record and we’re really excited about working with them. Draft offers the strategic ability and skill set that is needed to help Orcon realise its ambitions. We’ve done some great work with Special, the Iggy campaign helped put us on the map, and set a great standard for our communications. We are all very excited however about the next step in the evolution of the Orcon brand.”
Orcon’s PR will continue to be handled by Pead PR.
12 Comments
So why are all the creatives trying so hard to win fucking awards? It means nothing.
Cold-blooded!
This is only shit if the business went gangbusters and then they got dumped. Why does a client care if they won at Cannes if the business went no where?
I’m a creative. An ‘award winning creative’ at times. Even I can see how irrelevant awards are when it comes to appointing business. Client’s aren’t dumb. Sorry allow me to rephrase. Most clients aren’t dumb. They know that awards are our industry’s equivalent of publishing your own poetry. You pay enough, you’ll win a few awards. Sure the work has to be good enough to win. Sorry, allow me to rephrase. Most of the time, the work has to be good enough, but you still pay. The multimillion dollar creative award industry feeds off our vanity, and the ridiculous construct that awards have some relation to a piece of work’s ability to do its job. There are other ways to promote creativity in our industry. Without taking us all for suckers. Because if awards are measured by creative gymnastics alone, we’re just masturbating. The link between awards and effectiveness is tenuous at best. So why should a client have any respect for awards that are so arrogant they ignore the effect on the client’s business?
It is a truly sad state of affairs that we have to play the awards game if we take our careers seriously. Bronze, Silver and Gold are worth money, and I’ve seen creatives double their salary for being in the right room when someone comes up with an award-winning idea.
I heard recently that advertising has the second most industry awards, after porn. And we all know what a bunch of wankers they are.
Well put 5:29 pm You can’t really argue with that.
The link between awards and business success is extremely strong, you are a fool.
Great adverting is only one component in the success of marking. Often times clients still fuck it up and need someone to blame. If they couldn’t leverage this work in a way that resulted in success I don’t think a change of agencies is going to make a difference perhaps they should be firing the people a little closer to home. The orcon work was brilliant!
Let’s be honest, it was a really disappointing piece of work with a very good case study.
It was a great case study of a great piece of work. They’ve gone to FCB for their direct database. Has nothing to do with the creative.
Ungrateful.
Ungrateful? No doubt Special got paid for the work. I wasn’t aware that there is an expectation that a client can’t leave an agency, if they win awards for them.
5:29 I think you’ve lost me. Doing great work wins awards, and it’s fucking hard to do. It’s not a case of ‘you pay enough, you win awards’. That sounds like the attitude of someone who hasn’t won anything important and blames it on everyone around him, including the finance department.
Macca’s churn out an incredible amount of burgers. But do they win restaurant of the year, even tho they are more profitable than El Bulli?
Awards are a measurement of the standard of excellence. Not value for money, not a measurement of how obese their customers became after eating there, it’s the standard of excellence when you judge the dish. I shouldn’t need to explain to you why they are so important for the health of our industry.
Another point – Great work shown in the wrong place, without the right amount of money behind it, because of a weak suit or a shit client decision will dampen the effectiveness far quicker than a brilliant creative idea will. And that’s why suits generally take care of the effectiveness case studies / award shows.
Maybe you should jump the fence?