Mojo Auckland wins Subway in creative pitch

subway.pngMojo Auckland has won the Subway New Zealand account in a creative pitch, confirmed by the agency's creative director Lachlan McPherson.

"Subway restaurants are the world's fastest-growing fast-food brand, with a big reputation for health and freshness and a real sense of fun," he said. "We had a great time during the pitch and we're really looking forward to working with the Subway team to engage New Zealanders strongly with the brand."
Current advertising partners Just ONE will retain Subcard BTL marketing and Spark PHD will retain media. A number of agencies pitched for the account including Special and TBWA\.

"The finalist agencies blew us away with their strategic thinking and creativity," says David Herrick, Subway national marketing manager. "However Mojo stood out from the pack.  We were incredibly impressed - not only with their outstanding creativity but with their long-term strategic insight. We have bold aspirations for the brand in this region and full confidence that our partnership with Mojo will deliver."

5 Comments

Anonymous said:

Congratulations. You deserve each other.

Anonymous said:

Wow, I have to say Anonymous, I am really disappointed. I expected a load more snarky comments. It took over 24 hours and this is all you could come up with?
You deserve each other.

Anonymous said:

4.41 Toby had a very busy day don't you know?

Anonymous said:

Thanks 4.41 and festive good wishes. Curdled festive effing bitterness to 8.37 because I am so, so very WEARY of gutless snarkiness.

Anonymous said:

Careful you don't fall off that high horse 8.44.

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