2010 Gunn Report: DDB New Zealand ranked =28 in the world; Colenso BBDO, Auckland placed =44

DDB-1 copy.jpg2010 CB Agency of the Year DDB New Zealand was placed =28 most awarded agency in the world and Colenso BBDO, Auckland was placed =44 in the 2010 Gunn Report, which has just been released.

BBDO was crowned Network of the Year for the 5th year in a row and 8th time in 12 years, followed by DDB, Ogilvy & Mather, Leo Burnett and TBWA.


VIEW THE TOP FIVE IN EACH CATEGORYGunn Report 2010 Tables - Top 5.pdf

NZBookCouncil.pngThumbnail image for Yellow Chocbar-web.jpgColenso BBDO, Auckland's NZ Book Council 'Going West' was ranked =27 most awarded commercial in the world.

In the All Gunns Blazing table (for integrated campaigns) Colenso BBDO, Auckland's Yellow Pages 'Yellow Chocolate' was placed =21 most awarded in the world.

USA and UK were once again number one and two in the Top Countries table, with New Zealand taking the #20 spot. Japan was the top country in the Asia Pacific region, placed #7 followed by Australia at #9. India was ranked #14, Thailand at #16, Singapore = #17, China at #22 and Hong Kong was ranked #23. One new country joined the top 25 in 2010 - Turkey - thus bringing the total number of countries to ever appear in this table up to 37.

Advertiser of the year was Volkswagen for the 10th year out of 12.  Nike is the only other advertiser to also appear in the table every year.

MJZ topped the Production Companies table and is now the most successful Production Company in the 12 years of The Gunn Report. @radical.media, with offices in Sydney, New York and LA, was the fifth most awarded production company globally. Australian production company Revolver was placed =12 in the world. Thanonchai Sornsriwichai remains the most successful director, topping the Directors table for the sixth time. Australasian directors feature in the top 20: Steve Rogers from Revolver is at =6; Steve Ayson from The Sweet Shop is at =17 together with New York-based Gary Freedman from Revolver.

The Guest Editor for 2010 was Marcello Serpa, Partner and Creative Director of Almap BBDO. He contributed his own personal commentary on The Report and chapters on the most awarded work in the Film, Print, Digital and All Gunns Blazing tables.  He is also involved in making the final selections for The Showreel of The Year.

The Gunn Report year has changed and going forward will cover the calendar year January-December.  In this transition year the shows from 2010 and the last quarter of 2009 were taken in to account when compiling the results.

The Gunn Report 2010 Tables and Commentaries are viewable online at newly re-launched www.gunnreport.com.  

The Gunn Report & Showreel of The Year 2010 will be published in March.

2 Comments

Anonymous said:

The Gunn Report is silly, it's only of interest to agencies like ddb who are very insecure,

Marty said:

Like most global rankings, it's silly if you don't ever feature.

Leave a comment

About CAMPAIGNBRIEF

A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

Latest jobs

Retrieving latest jobs