Colenso BBDO, Auckland makes AdAge A-List – named international runner-up agency of the year

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Colenso-office.jpgColenso BBDO, Auckland has made Advertising Age’s ‘Agency A-List’ – its pick of the top advertising, digital, media, direct and PR agencies around the world.

 

The New York publication named Colenso BBDO “international runner up agency of the year” a spot it shared with Mother (London) and TBWA\Hunt\Lascaris (Johannesburg). Argentina’s Del Campo Nazca Saatchi & Saatchi won the category.

A-list agencies have to measure up on three key areas of performance including creativity, effectiveness and agency business performance. Judges singled out the agency’s haul of 10 Lions from Cannes, its revenue growth and major new business wins, won based on the strength of Colenso’s own culture and its understanding of how to create great culture.

 

CADBURY_YELLOW.PNGSays Colenso BBDO managing director Nick Garrett, who joined from BMF Sydney a year ago: “Even though we are a relatively small agency compared to most on the A-List, our aim has always been to compete with the top agencies in the world. To rub shoulders with the likes of Mother London and TBWA\Hunt\Lascaris is a real honour and a great testament to the quality of the work coming out of New Zealand and the ingenuity of the industry here. The AdAge judges are bloody tough so this is a pretty big deal for us and a great way to kick off the New Year.”

 

Yellow Chocolate also got a special mention as a game-changing campaign that saw over 100,00 chocolate bars sold in just four days as New Zealanders paid $2 each for a piece of direct communications that demonstrated with Yellow it is easy to get the job done.