JWT presents 100 Things to Watch in 2011
JWT has released its annual 100 Things to Watch list – a wide-ranging compilation that in part reflects broader shifts the ad network has been tracking over the past few years, notably the evolution of the mobile phone into an “everything hub,” a trend we’ll see play out in myriad ways this year.
Other items reflect counter-trends – for instance, to balance out our growing immersion in the digital world, people will increasingly embrace face-to-face gatherings and digital downtime.
Many of JWT’s Things to Watch are technology-centric, with smart infrastructure ramping up, the rise of tablets for tots and some truly futuristic-seeming developments (3D printing, virtual mirrors, electronic profiling). Web-wise, Things to Watch will include a growth in Facebook commerce, apps beyond mobile and more social browsers. The people on the list–from pop culture, sports, architecture, fashion and other sectors–have the potential to drive or shape trends in the near future.
To download the presentation with fully functioning links, click here
6 Comments
if you throw enough shit at the wall some of its bound to stick
over the previous 4 years — that’s 400 things to watch — they pick a handful of examples of getting it right — even a broken clock is right twice a day
after saying all of that it is entertaining — like a pop magazine quiz
Not to sound like a negative know-it-all dick, but I found it quite a good read.
Thanks for posting it.
loved the broken clock gag, new to me
Thanks jwt found it interesting
I loved the broken clock gag. I am using that.
Choice!
“Even a stopped clock gives the right time twice a day”