Pink Ponies: An outstanding case study
January 14 2011, 1:07 pm | | 12 Comments
In 2010 Canadian agency John St., Toronto took on its toughest challenge yet. Make Chelsea Bedano¹s birthday party a success in an already cluttered birthday market. The results were astounding.
Agency: John St. Toronto
Creative Director: Angus Tucker, Stephen Jurisic
Art Director: Andrew Livingston
Copywriter: Simon Bruyn
Agency Producer: Michelle Orlando
Production House: Sons and Daughters
Executive Producer: Dan Ford
Line Producer: Belinda Struminger
Director: Andrew Livingston and Simon Bruyn
Director of Photography: Pete Sweeney
Audio House: Vapor Music Group
Audio director: Joey Serlin
Audio engineer: Julian Rudd
Edit house: relish
Editor: Chris Murphy
12 Comments
The difference between this and many ‘case studies’ is that these guys seem to have held an actual event.
Brilliant and really well done.
Love it.
OK thats the Bullshit entry video dead.
(thank fuck)
Whats next?
God forbid – just send in the work and a tear-sheet?
Pink Pony for Titanium Lion.
Love it. Simple and well executed. If only life in adland was as straight forward.
Agency: John St. Toronto
Creative Director: Angus Tucker, Stephen Jurisic
Art Director: Andrew Livingston
Copywriter: Simon Bruyn
Agency Producer: Michelle Orlando
Production House: Sons and Daughters
Executive Producer: Dan Ford
Line Producer: Belinda Struminger
Director: Andrew Livingston and Simon Bruyn
Director of Photography: Pete Sweeney
Audio House: Vapor Music Group
Audio director: Joey Serlin
Audio engineer: Julian Rudd
Edit house: relish
Editor: Chris Murphy
Client?
Strategic Planner with kids gone wrong?
Nah, it’s not going to win a Lion. I saw something exactly like it there in ’09 – it’s been done.
Am I the only one who was let down when the Pony was not Pink. LIke a premium from China that did not match the prototype.
I mean paint a fu*cking Pony people! What ever happened to animal rights getting in the way of campaign consistency.
It’s easy to make a pony turn pink.
You skin it alive.
Proving that advertising in the end really is just kid’s stuff. The rest is just smoke and mirrors to pump up the billings to client and make it seem as if not just anyone can do it.
Unmasked by the pink pony.
I thought this was a gag? It’s not so funny now