Bestads Top 6 of the Week – reviewed by Andy Greenaway, Asia-Pacific ECD, Saatchi & Saatchi

| | 3 Comments

The Batchelors Super Noodles ad made me chuckle. Nice way to communicate a promo. I thought the casting was brilliant. It’s not a big winner, but nice spot to have in your book.

There wasn’t a runner up for me this week. The AT&T campaign was an interesting idea, especially from a social media point of view, but badly done. Should’ve been a lot funnier. Cadbury was also interesting, but only the beginning of the campaign, I suspect. The rest didn’t really grab me.

The Canon ad is my choice for this week’s best of print. It’s a fresh approach to selling under water cameras. It sells the joys of underwater photography without actually showing photographs being taken underwater (which of course would be the obvious approach). I love the humor. It forces you to make a visual leap and rewards you with a chuckle.

The runner up this week is the Berlitz campaign. It’s a fresh approach in a category which has seen its fair share of silverware. I love the insight. If you can’t speak the local language, you’re an alien. Lovely execution, too.

The New York Post ambient idea was innovative. I liked the thought of taking newspaper headlines and getting actors from an impromptu theatre to act out the stories. It seemed to capture the spirit of the city and the newspaper. That said, I thought the execution was a bit poor. I didn’t find the actors that funny. And unfortunately, as always, if the talent isn’t up to scratch, the idea falls flat.

Nothing else in this category caught my eye. So no runner up this week.

The Mentos campaign is out there. Not many clients would buy an idea that involves blood (unless, of course, it’s for the donate blood campaign). I think this is brave, irreverent and tailored to the mentality of the Jackass-loving youth that pervade the social networks.

The runner up for me is the Snickers Youtube channel. “You’re not you when you’re hungry” is a lovely campaign idea. I also love the cynical commentary on the most watched Youtube videos. Makes cheesey videos seem funny all of a sudden.