Cannes Lions launches ‘Great stories start in Cannes’ campaign featuring world’s top creatives
The Cannes Lions International Festival of Creativity has unveiled its 2011 marketing campaign “Great Stories Start in Cannes”.
Born out of the countless different experiences that have happened over the many years to everybody during the annual event, this year, the organisers have tapped into some of the personal stories that have had an impact on some of the industry’s most familiar faces; stories which are uplifting, intimate, encouraging or even life changing.
Some of those sharing their anecdotes include Marcello Serpa, Bob Greenberg, Eugene Bay, Fernando Vega Olmos, Stéphane Xiberras, Nick Brien, Prasoon Joshi, Armin Jochum and Tom Beckman, with more stories to follow.
“Everybody who has been to the Cannes Lions Festival has a story to tell. A story that in some shape or form has influenced or changed their lives,” says Philip Thomas, Festival CEO. “Who better to give an insight into the ethos of Cannes – the opportunities, the creativity, the relationships, the rewards – but some of those people who know best, and at first-hand, that great advertising and communication is about storytelling.”
The Cannes Lions 2011 marketing campaign will roll out over the coming weeks and will be featured as a series of print ads and short videos, some of which will also be in French, German, Portuguese and Spanish, and will run between now and the Festival as well as being featured on youtube.com/canneslions and canneslions.com. The campaign was created in-house in collaboration with photographer Dean Dorat: deandorat.co.uk.
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“I was in the Gutter Bar. It was late. An extremely famous creative director pushed past me to get to the attractive Soho production assistant who’d been dribblingly approached by practically everyone in there.
I had the sudden urge to do more cocaine.
In the vomit-splattered toilet cubicle I attempted to wipe a small, clean area with the last remaining tissue with the sound of an enthusiastic blowjob nearby.
Energised, I attempted to make my way back through the crowd, stopping only to watch an argument that was obviously going to become a fight within a few minutes.
The extremely famous creative director was still at the bar.
He was carrying, as all cocks at Cannes do, his Lions. They are, after all, sex vouchers – especially if you’re lucky enough to find a young, impressionable Lionless junior.
Someone was vomiting now. I think it was one of the Indian jurors. He’d stuck around and was rapidly becoming one of the night owls. Everyone liked him but he couldn’t handle the beer. Not at this quantity anyway.
An Australian director found me, his nasal cavity speckled with white.
He moaned about the film category this year and claimed it was all style over substance.
He potently burped and laughed, pulled away by a mate.
I slipped on the vomit.
Well, that’s my experience of Cannes. God knows what the ads are about. Nobody goes there for Lions.