Super Bowl XLV: Volkswagen’s 21st Century Beetle rules all the other creatures in the kingdom
February 5 2011, 1:18 pm | | 5 Comments
In the first spot for The 21st Century Beetle via Deutsch, Los Angeles, cutting-edge CGI creative goes entomological, creating a photo-real lush kingdom where the Black Beetle rules, runs, navigates and out performs all the other creatures.
Directed by Dante Ariola via MJZ with CGI post production via The Mill, London.
5 Comments
So…technique over concept?
Idea too simple for you 4:46?
Not one car shot. And the mushrooms in there are magic. Awesome for me.
pun
For a car ad this is fucking good. Anyone who doesn’t get it has clearly never worked on an automotive brand before.
4:46 – Better to be silent and be thought a fool than to speak out, and remove all doubt.