Bestads Top 6 of the Week – reviewed by Matt Devine, director, The Glue Society, Sydney
Best TV: My top pick is the Moths ad for Earth Hour. It’s well executed, a funny and clever way to promote something without being too worthy or making people feel guilty. In Australia this could actually happen at certain times of the year.
TV – Runner up: Jameson Whiskey Fire. It’s beautifully directed and entertaining. Would look amazing in cinema. The strategy is a bit familiar and that lets it down.
Get the Bestads App for only US$1.99, which gives you the Top 6 Ads* of the Week direct to your iPhone, iPad or iPod Touch.
*TV/WebFilm/Print/Outdoor/Interactive Ads of the Week (going back 7 weeks) + best Radio of gthe month + weekly judges’ comments (going back 16 weeks). While you’re at it, get The Campaign Brief iPhone App for only $1.99. Both are ranked in the top 10 chart for ad apps worldwide on iTunes.
Best Print: My top pick is the French Film festival ad. In today’s print world this would be considered a long copy ad. I usually don’t bother reading long copy ads unless I’m on a plane and I forgot to bring a book. But this one is well written and art directed in a way that I might actually stop and have a read. I did and it made me laugh.
Print – Runner up: The Alberta Office of Traffic Safety. Nice art direction and typography and the message is original. Would definitely appeal to the target market.
Best Outdoor: Not much here to choose from to be fair. My top pick is Shamrock Shake Spill only because I think drunk people would have found it funny. And they might have thrown stuff at it so it’s interactive which is good. But it is attention grabbing and would give people a chuckle.
Unfortunately, nothing else caught my attention.
Best Interactive: The top pick is Mac and Jinx. The idea to bring two people together because they tweet about Mac and Cheese is quite random. But being able to give someone you hardly know a gift is good. I think the results of this project would actually be a really good part of the campaign. Like a social experiment to measure how generous we are to people we don’t know.
Interactive – Runner Up: For me it’s Devil Yoghurt: A nice design and illustration. Music is good too.
Get the Bestads App for only US$1.99, which gives you the Top 6 Ads* of the Week direct to your iPhone, iPad or iPod Touch.
*TV/WebFilm/Print/Outdoor/Interactive Ads of the Week (going back 7 weeks) + best Radio of gthe month + weekly judges’ comments (going back 16 weeks). While you’re at it, get The Campaign Brief iPhone App for only $1.99. Both are ranked in the top 10 chart for ad apps worldwide on iTunes.