Now you can eat the impossible
March 23 2011, 10:36 am | | 6 Comments
The great thing about jelly is that you can mould it into anything. And then eat it. So they did.
A new poster campaign for Cerebos brand Gregg’s Jelly via DraftFCB, Auckland.
6 Comments
I dont get it.
Love the line and the comms strategy.
Fresh thought for a predictable category.
Making kids food into shapes, animals. zzzzzzzzzzz.
Nice. I like it.
Kid:
Mummmmmm….. make me a jelly dinosaur like the one in the ad!!
Mum:
Fucking advertising…
been done dozens of times, but a good ad for moulds