Baby inside: the new Evian campaign launches today worldwide via BETC Euro RSCG, Paris

Two years after the worldwide success of the roller babies (which set the record for the world’s most viewed online ad ever, confirmed by the Guinness Book of Records) – the CB Blog was the first trade website in the world to show it – evian and BETC Euro RSCG are happy and proud to announce the birth of their new baby: a “Live young” campaign orchestrated around an innovative and interactive package.

VIEW THE FILM

The stop-motion film is based on the simple principle of the flipbooks from our childhood. Men and women, wearing a T-shirt printed with babies in different poses, appear one by one to the beat of the music, creating the illusion that the babies are dancing. The film was produced by Legs from the famous MILK Studios in New York. The people in the video were found through a street casting -the directors asked charismatic, edgy looking people of different ages and styles on the street to participate.

VIEW THE MUSIC VIDEO

To build on the film, an interactive music video will be released on the Web. This funny, innovative application, accessible both online and for iPhone, will invite users into the Live young universe, where with just a few clicks they can become actors in the video and see “their own baby,” or their friends’ babies, dance to the music just like Michael Jackson or James Brown! And maybe, if they all work together, they can create the world’s longest music video …

There will also be opportunities to participate in the clip during major sporting events: Evian Masters, Wimbledon, US Open, Australian Open.

Get a sneak preview now at letsbabydance.evian.com.

Agency: BETC Euro RSCG, Paris

Elsa de Guzman de Saint Nicolas