Expat digital media expert Geoff Devereux returns to NZ as managing director of Tequila\ Auckland

David Walden, CEO of the TBWA\ Group of Companies, today announced seasoned digital media professional Geoff Devereux is joining the agency as managing director of TEQUILA\ Auckland.

An expat Kiwi, Devereux (near left) is coming home after 13 years in London where he started digital consultancy Paperaeroplane, which later joined forces with Delete to become one of the most well-respected digital creative agencies in the UK.

As MD and chairman, Devereux grew Delete from a two-person creative agency to an innovative company with more than 20 employees and a strong international reputation for delivering outstanding work for leading global brands such as Red Bull, Westfield, BaByliss, Ministry of Sound, Virgin Atlantic and Universal Music.

Since TEQUILA\ shifted its focus last year from offering DM and digital to becoming a purely digital agency, Walden stresses it was very important to find someone with the right digital experience: “It’s a role that’s been vacant for a while – we’ve taken our time finding just the right guy – so it’s a great coup for us and we’re very excited about securing his talents and enticing him back to New Zealand,” says Walden.

In his new role as MD, Devereux will be collaborating closely with TEQUILA\ CD Ross Howard (above left), TBWA\ ECD Andy Blood and also fellow Kiwi expat Charles Clapshaw, president TEQUILA\ Asia Pacific, who is based in Sydney.  

“Geoff comes with a well-established track-record of working successfully alongside top creative and technical teams. Professionally, personally and culturally, I have every confidence that he can spearhead the continued growth and development of TEQUILA\,” says Walden.

“I’m really excited to be coming home and to such a great agency. TEQUILA\ New Zealand has a history of creating award-winning digital campaigns which I look forward to being a part of,” says Devereux. “Furthermore I’m excited to be a part of a great network which has a strong reputation for collaboration. We’re engaging with our counterparts around the world to leverage a global talent/knowledge-pool – the Internet has no borders,” he adds.