M&C Saatchi, Auckland shreds NAB’s March Newspaper Ad of the Month competition

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Screen shot 2011-04-04 at 2.15.03 PM.jpgM&C Saatchi, Auckland has won the New Zealand Newspaper Advertising Bureau’s March Newspaper Ad of the Month for their innovative shredded newspaper page for Warehouse Stationery’s paper shredders.

The March Ad of the Month judges were Ben Chandler – Federation, Joe Holden – Big Communications and Lucien Law – Shine. The judges said the ad, which depicts a poorly shredded page enabling the content to be read, was a superb use of the medium and a great example of a hard working retail ad.

Client: Warehouse Stationery

Agency: M&C Saatchi

Executive Creative Director: Dave King

Art Director: James Bowman

Writer: Nicci Doak

M&C Saatchi’s winning creative team will receive $250 cash with the ad sponsored by the NAB into the 2012 Axis Awards. The ad also appears in the “What’s New” section of AdMedia and becomes a Finalist in the 2011 $10,000 Newspaper Ad of Year competition. Any ad that’s run in any newspaper in New Zealand is eligible to enter the competition – including ads produced in Australia. Email ideas@nabs.co.nz for competition details.

To view all the finalists in the current Newspaper Ad of the Year series visit the NAB website.