Bestads Top 6 of the Week – reviewed by Gilles Fichteberg, CCO, CLM BBDO, Paris
Land Rover. Well done to the agency, who are at the root of this saga. I love it. This film is one of the funniest in the series. The way they twist the sense of security that we feel at the wheel of the Land Rover is a gold mine. The acting is perfect and the comedy of the situation works to perfection. This campaign is a pleasure to watch and it leaves us impatiently looking forward to the sequel.
Amnesty International. This ad delivers a very direct, but very unusual, message. The power of the visual forces us to read the ad. I love the virtuosity of the construction of the image; it’s a real feat of strength. I think that the lay-out could have been more original, using the hand game more, but it is still immediate and impactful.
McDonalds. The operation that has been mounted to sell the taste of America to the inhabitants of Hong Kong is amazing. New York taxis, which drive you directly to McDonalds is a way of making sure that the consumer doesn’t get lost on the way and goes directly to the eating place, the point of sale. A great operation.
Diesel. The idea of creating a nation is not really new; all the big brands, like Nike, have done it, but the spirit of Diesel stands out. The site is really well done; the navigation structure is irreproachable and the tone is, as always, true to the target. It’s simply great work. This brand invests the web in a manner very coherent with their communication over many years.