Bestads Top 6 of the Week – reviewed by Kash Sree, chief creative officer, SS+K, New York
I guess my favorite was the Heineken spot. It was one of those roller coaster rides that just kept going nice little twist with the Indian music at the end. Felt the formula of having a great time and being interesting but it was still a nice rewarding ride.
I really liked the Sydney dogs and cats spot. I mean, it had dogs in it. Sad eyed dogs. How could I not be engaged. The story telling was nice too. And then when I got to the end I was thinking what to zero? Now I think this must be a line that’s well known in the market but lost on me. This could also be because I am particularly dense.
What’s happened to print? I cant say I love any of them. I like the Bridgestone ad. It’s clear and I get the benefit and it’s quite elegantly expressed. But it is one ad in three guises. A good ad though.
Sorry. I don’t have a runner up that I like enough. I want to because I still love print as a medium. But I cant.
I like the Mars outdoor ads. Very simple very elegant. Not gimmicky or talking down to me. And quite a nice proposition – even if it is an old one. Sometimes the art is in not messing with it.
The No Tankers thing was quite nice too. But I think the Lamisil might have just had he edge over it. As in it might have made me take notice a bit more with a more boring subject.
I like the Social memories book. Especially if it is for a logistics company. Nice idea that I would probably seek out to interact with.
I also liked the Mercedes piece. I know it’s not that original, but I did want to play it through. I did click on the features and learned a lot about the car. And most importantly, I truly believe that she fancies me. How could she not, I am the person of the year, after all.