Cannes to explore Crowdsourcing: how brands + agencies are harnessing community creativity to engage consumers + generate content
Going to Cannes? Discover more about how brands and agencies are harnessing community creativity to engage consumers and generate content as the Cannes Lions learning programme looks at crowdsourcing.
WHY OUTSIDERS CAN BE INSPIRING
Can a Social Network Build a Global Brand with MOFILM?
MOFILM’s Australian-born creative director David Alberts chats to actor (The Social Network) and crowdsourcing evangelist Jesse Eisenberg about how brands are successfully harnessing crowd creativity and why he believes outsiders often have the best insight.
GIVING CONSUMERS THE POWER TO CREATE
The Three Cs of Modern Creativity with Naked & LEGO.
Learn about the “holy three Cs of modern creativity” – community, co-creation and crowdsourcing – with Naked Communications, and find out more about how LEGO has put these ideas into practice to open its business to consumers.
TECHNOLOGY DEFINED BY THE USERS
Embracing Openness to Make the Car of the Future with AgênciaClick Isobar & Fiat
Hear the story behind how the Fiat Mio Initiative unleashed the collective creativity of 17,000 people from 160 countries and potentially redefined the ways brands engage with the people that love and use their products.
CONNECTING CREATIVITY AND THOSE IN NEED
Good Work with YouTube
YouTube teams up with Australia’s Craig Davis, the man behind the world’s first brand-centric social media platform, to explore the ways technology can help join up creative minds and the not-for-profit sector. REMEMBER, THERE IS STILL TIME TO ENTER THE YOUTUBE CANNES GOOD WORK COMPETITION
MEASURING THE IMPACT OF CROWDSOURCING
Rethinking Paid, Earned and Owned with Initiative.
Eric Bader, Chief Strategy Officer at Initiative, reveals consumer research and analysis that looks at how paid, earned and owned really influences consumers.