DDB team Pip Perkins and Jennie Ko take out Young Print Lions competition to represent NZ

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Screen shot 2011-05-11 at 4.42.11 PM.jpgPip Perkins and Jennie Ko from DDB Group NZ has won the 2011 Fairfax Media Young Print Lions competition, announced at last night’s award presentation.

The team will fly to France next month courtesy of Fairfax Media and receive full registration to the Cannes Lions International Advertising Festival, the largest and most prestigious advertising festival.

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The winners, Jennie Ko and Pip Perkins from DDB and second place teamJono Aidney and Rob McDowell at Sugar are all ex-AUT adschool.

Says AUT’s Paul White: “When they left us we said to them, ‘Make us proud, you guys’. They sure ain’t let us down.”

This year’s industry judges, Toby Talbot, Group executive creative director at DDB, and Rob Jack, creative director at Special Group, said the work of the team clearly stood out from the field.

Says Jack: “In the initial round of the competition it was difficult to determine a clear winner. So, to ensure we really did send our top talent to the world’s largest advertising festival, we ran a finalists competition. The entry from Pip and Jennie entitled ‘Reach the Unreachable’ very cleverly delivered on our brief. Their demonstration of creative execution within the print medium, we hope, will serve them well on the international stage in Cannes.”

Screen shot 2011-05-11 at 12.28.48 PM.jpgThe judges said: “Clever insight which gives you real pause for thought and brings to life the message in a unique way. The juxtaposition of the Calvin Klein brand – surely one of the most far reaching brands in America – within the Amish scene, really draws you in. The team has created something that delivers for Fairfax Media and absolutely nails the brief – the result is the most campaignable concept of the top three. A clear winner for its simplicity and insight.”

While at the Festival the NZ team will compete against other young teams from across the world in the Young Lions Print competition where they will answer a brief to create a print advertisement in 24 hours. They will also attend workshop sessions and presentations by world renowned industry professionals which allows for incredible inspiration and insights.

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