Bestads Top 6 of the Week – reviewed by Ted Royer, ECD/Partner, Droga5 New York
Favorite is the Tiguan Translator. Certainly the simplest of the bunch. Runner up is the big dog spot, I think for the same kind of car product. The first one is, like I said, simpler, but this one had a dog in an airplane with goggles. What that had to do with the car I don’t know, but who cares. Dog. Airplane. Goggles.
3m ad by a wide margin. Really striking. Great looking poster.
I guess the white collar hippies one is the best of the bunch, but the whole group is kind of “first thought”.
Doggelganger! Really funny, really sweet. A good piece for a really good cause. When I put my face in it matched me with a dog that looked EXACTLY like my dog.
But having said all that, all you ad people go start messing around with Wheel of Concept. You’ll save loads of presentation prep time.