Bestads Top 6 of the Week reviewed by Damian Fitzgerald, Goodby Silverstein San Francisco
Winner – 1882 Fernet..
Runner Up – Money Supermarket. The stronger category this week I felt. I’ll go with Money Supermarket as runner up. It’s not a new premise – man saves money and feels great, but it has some funny moments and I like the trashy effects. Plus, any ad that features a tan oil fireball is to be commended.
My favorite was the ridiculously abstract 1882 Fernet spot. It’s completely insane and the direction is fantastic. I think the message is just telling us to “relax with a Fernet” but it could be “don’t eat airlifted pen lids”. Either way I’ve watched it about ten times and it still fascinates. It’s the best of the bunch.
Winner – Yatra.com.
Runner Up – Guardian Dental Floss.
Yatra is the stand out winner for me. Simple, fresh and effective like good press should be. But wow, (prepare for hilarity) I can’t believe they went to all those countries for a press ad.
Runner up is Guardian Dental Floss. The line seems a little familiar however and the casting seems mismatched, the female tooth being way hotter than her boyfriend.
Winner – Tourism Toronto.
Runner Up – Nike.
I do enjoy it when Outdoor is interactive.
Tourism Toronto has created The Cheating Wall – an interactive portal in which rival Torontonians and Montrealers can peer into each other’s cities and see what’s happening (sounds like a News International idea). The wall consists of HD video panels, cameras, sensors and speakers, allowing people to interact with each other. I like.
Runner up is Nike, simple and nice looking.
Winner – Wheel of Concept.
Runner Up – Whipple Roast.
The Wheel of Concept – PR version sneaks the win. You may have seen its digital predecessor. You pop a brand name in, spin the wheel and get an instant PR solution for your client. Still nice but it’s a shame they haven’t pushed it on more.
The Whipple Roast is a good runner up. Sure, it’s technically a modern day ‘leaving card’ but that’s what I like about it. Plus there’s something fun about having people rally ’round to insult you in front of a large audience. Reminds me of my school days.
That’s all. Be well.
1 Comment
No one ever comments when this story comes up each week, but fuckin hell everyone – it’s FITZY!!!!!