Caxton calls for entries – new digital categories announced for 2011 awards October 27-29
CB Exclusive – For the past 37 years, the Caxton Awards has celebrated the finest creativity in newspaper advertising. This year, the event will enter an important and exciting new phase with the addition of a suite of new digital award categories, to more accurately represent the total newspaper offering in the digital age.
This year’s Caxton Awards will include four new digital categories for online advertising that has appeared on any newspaper site and property (ie. online, tablet, mobile or apps). The categories are: Standard banners – single or campaign Rich media – in page and expanding ads Rich media – over the page Rich video.
Also introduced this year will be a new Best Cross-Platform Newspaper Campaign category, for any campaign that has appeared across at least two newspaper platforms: printed newspapers, newspaper-inserted magazines, tablet, mobile or app.
And in a further development of Award categories, ads in newspaper-inserted magazines may now be entered into product, craft and campaign categories as well.
Says Caxton Committee chairman, Rob Belgiovane (left): “The pace of evolution in the newspaper industry in the past few years has been extraordinary, with the emergence of digital platforms completely reshaping conventional newspaper models.
“After a recent review of the Caxton Awards, the Committee has this year introduced these new digital categories to reflect the importance of digital newspaper platforms and to reward the outstanding creative work that we’re now seeing more and more of in the digital newspaper space,” Belgiovane said.
Entries for the 2011 Caxton Awards are open now, and will be open until Friday, August 19.
An entry kit can be obtained by visiting the 2011 Caxton Awards Facebook page at:
The 2011 Caxton Seminar and Awards will be held from October 27-29.
More details about the 2011 Caxtons including the venue, this year’s Chairman of Judges, the judging panel, and line-up of guest speakers for the event, will be announced soon.
About The Caxtons
Now in its 37th year, The Caxton Seminar and Awards (“The Caxtons”) is an annual celebration of creative excellence in newspaper advertising in Australia and New Zealand. The combined awards and weekend away format is unique within Australian advertising and media. It is one of the most respected advertising programs in Australia and the only seminar of its kind in the region. Each year a panel of judges (hand-picked for their experience and expertise in advertising creativity) are invited to select the most outstanding newspaper advertisements for the current year. Held at a different venue every year, The Caxtons attracts a high calibre of delegates from across the advertising and media industries, and has become renowned for inviting world-class speakers to address the seminar – all of them luminaries in their own creative field.