Isaiah Mustafa replaced by old stud Fabio in new campaign for Old Spice via Wieden+Kennedy
July 23 2011, 7:37 pm | | 13 Comments
Isaiah Mustafa has been replaced by that old stud Fabio in this new campaign for Old Spice via Wieden+Kennedy Portland.
13 Comments
It was good while it lasted.
Next.
Clearly a campaign created with the intention of getting people to hate the fact they’ve ditched Isaiah Mustafa.
Interested in seeing what’s next.
Stinks!
epic fail..even if it is a well thought out plan to get us wanting mustafa to reemerge
Look a shark! You cleared it!
Bah
I love it. I love it’s kooky broken english. And I love that it is still tonally on brand while shooting off in a completely different direction.
Would love to know the reasons why others don’t/can’t see this.
Plus, if you’d been following the work, instead of just doing the usual impersonation of a howler monkey when something new and shiny appears on the blog, you’d know that Old Spice has a different spokesperson for different products.
Fabio is clearly their choice for this ‘stick’ deoderant product.
Isaiah does body wash.
Think of it like Nike using Ronaldo to sell football boots and Kobe Bryant to sell basketball shoes. Same brand, different product, different message.
And this is bad how?
How good was Cadel Evans!
It’s good. It’s just a different kind of crazy. And anyhow, “I’m on a horse” was a one-trick pony. It’s not just armpits you have to keep fresh.
@ everyone who thought it was bad –
You don’t think the guys behind this campaign are thinking two, three steps ahead?
I think you’re going to look pretty silly when they kick things into awesome drive all over again in like… right now, actually.
Fabio v OldSpice guy – prepare to watch it unfold.
http://www.youtube.com/user/OldSpice
Mano a Mano in el Bano. Bril-li-ant.
3.26 Cadel’s an effing legend.
Sadly for me this falls well short of the mark, I loved the old spice ad for the first twenty times, now I’m sick of it. It’s a case of kicking the arse out of it and jumping on it’s head.
Now this comes out and appeals to who? With the original it was a great piece of brand repositioning using an athletic black man, appealing to younger audiences.
Fabio appeals to fashioonistas and pre madonna’s (not your typical old spice user)
EPIC (I hate that word) So TITANIC FAIL! W+K move on what was that half assed extension ad they threw into the cannes mix for old spice too?