Isaiah Mustafa sets the Rules of Engagement
July 27 2011, 10:06 am | | 6 Comments
Welcome to the duel between Fabio and Isaiah Mustafa. Choose your side by liking, sharing, commenting, tweeting, posting and all of the other things that smart Internet people do. All of these things will be tallied to choose a winner. May the best Old Spice Guy win.
6 Comments
What?
He’s no longer on a horse. He’s flogging a dead horse.
Pretty sure this campaign extension wasn’t written for us anonymous commentators.
The one thing I will say is the dialogue with the consumer is somewhat interesting in being able to vote for either Isaiah or Fabio. The new spot has only been up for a day currently has 111,735 views with near on 7000 votes.
Pretty cheap tracking study from where I’m sitting . . . So I am not so sure how dead that horse is just yet . . .
Apologies. 80,000 votes for Isaiah and 30,000 votes for Fabio. I reckon most advertisers maybe pretty thrilled with those results. Hell, click on the video statistics button (bottom right of the youtube page) and a fair whack of the audience is from Australia. Dare I say from this very blog.
Pfft dead horse . . . not.
So what do the Fabio knockers say now?
This is a solid idea and nice way to make use the affection people have developed for Mustafa.
This would be a very fun campaign to work on. Sitting somewhere coming up with crazy shit for these guys to say. The copywriters have made themselves the stars.