Tourism Fiji taunts kiwis with temperature controlled outdoor campaign via Barnes Catmur
July 25 2011, 9:22 am | | 15 Comments
It’s the middle of the winter in New Zealand, so to keep Fiji top of mind Barnes Catmur cruelly installed a number of Adshels and a billboard in key locations in the main cities. The temperature was changed daily to taunt chilly Kiwis.
15 Comments
What a miserable, horrible, brilliantly creative thing to do.
Awesome. Awesomely annoying. But awesome.
Love it. Really wish I was in Fiji right now.
So simple. So nice.
Love it!
It’s been done.
I’m warming to it
I know I keep saying it, but these guys are consistently doing brilliant, charming work.
This always was a good idea.
Bet there’s not a tropical airline/tourism board on the planet that hasn’t seen it presented in some way, shape or form in a pitch document.
It’s a lame, lazy, limp first thought to spruik the current temperature of somewhere hot and steamy to an audience somewhere cold and miserable.
Close the top draw boys and THINK for a change.
You never know, you just might come up with something fresh.
What a miserable horrible comment Anonymous @ 6:49pm. May you spend the rest of your holidays in cold , damp, and loveless depression. May your willie shrivel to the same size as your personality. may your lack of talent haunt you until you are flushed down the toilet of decency.
Every idea has been done before, the question is ‘how well?”
Bet you never done anything but crap.
And how can we take anyone seriously who doesn’t even know how to spell drawer?
Show us your last ad 6:49
Dear 8:10, 9:26 and 6:49.
I refer your comments to the discourse currently unfolding elsewhere on this blog regarding the originality or not of the Monkeys Opera House spot and rest my case.
You stupid, stupid twats.
Well I thought it was clever
Clever marketing and I don’t see the big deal.