With Rugby World Cup imminent DDB releases latest episode in Sky TV ‘Match Fit’ campaign
August 1 2011, 1:04 pm | | 11 Comments
Rugby World Cup 2011 is imminent. Will the mighty All Blacks be match fit?
The latest episode in the Sky TV campaign via DDB New Zealand, directed by Prodigy’s Tim Bullock.
Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Deputy Creative Director: Regan Grafton
Creative Team: Gavin Siakimotu, Natalie Knight
Managing Partner: Scott Wallace
Account Director: Danielle Richards
Account Manager: Brad Armstrong
Executive Producer: Judy Thompson
TV Producer: Kim Baldwinson
Film Company: Prodigy Films
Director: Tim Bullock
Producer: Jonathan Samway, Mark Matthews
DoP: Geoff Hall
Post Production:
Editor: Adam Wills
Online: Perceptual Engineering
Sound: Liquid Studios
11 Comments
DDB Auckland are one of the greatest ad agencies going around but this is truly truly terrible. Just so weak.
@1.56. You’re wrong.
This is a great continuation of a very successful campaign.
It’s just an example of the execution not living up to the concept. Tim Bullock does a lot of things very well, but the rugby action sequences were just a bit beyond him this time.
@2.54… harsh to single out just the director… I am sure there were many other peeps involved in the production.
A few of you are obviously not from the target market. As a rugby lover, I found it quite funny.
http://www.youtube.com/watch?v=NkyhdqBYNYQ
Same execution. sorry.
@9:59 You’re absolutely right! They’re identical. I couldn’t tell them apart. In fact, it also reminds me a little bit of Citizen Kane.
Comedy is easy. Rugby is hard.
@G
As a rugby lover, you probably find abusing animals and all male hot oil wrestling funny as well.
DDB/prodigy have produced the best add’s here in NZ for the world cup, I’ve come to the conclusion the above comments are just jealous competitors…
@9:30
Thank you DDB/prodigy (notice the lower case prodigy, maybe a clue to the origin?) for backing yourself, but why anonymously? And misspelling “best ads” (“add’s” WTF?) in the process? Maybe next time it would be better to have someone other than a junior do your social network monitoring, and responding.
Hard to take too seriously, but then again, maybe the meat-fisted nature of your rebuttal lends some authenticity to the criticism?