Adidas are All In for the All Blacks in new spot via Whybin\TBWA\Tequila and Film Construction

| | 3 Comments

Screen shot 2011-09-19 at 10.09.39 AM.jpgThis new Adidas spot, directed by Film Construction’s Andy Morton, distills the action and emotion of an All Blacks test into 60 seconds.

The spot, via Whybin\TBWA\Tequila, Auckland, explores the interplay between the personal experiences of the players, the speed and intensity of the game and the passion and support of New Zealand fans for their national team.