Assignment + Amnesia Razorfish on alert as Tourism New Zealand account goes to pitch

Tourism New Zealand has announced its intention to review its Australasian creative and media agency support to manage its Australian advertising and global brand work. In recent years this work has been handled by Auckland-based Assignment Group and Sydney-based Amnesia Razorfish and Mindshare.

Says Justin Watson, Tourism New Zealand’s general manager marketing communications: “Now that we are a year into our new marketing strategy, it’s time to look at reviewing and consolidating our partners to get greater coordination and integration of activity.

“We are therefore evaluating the services to ensure correct alignment of delivery with Tourism New Zealand’s strategic goals, particularly maintenance of the ‘100% Pure You’ campaign and our focus on digital marketing.”

Watson said that Tourism New Zealand would appoint an independent third-party to maintain a balance during the agency selection process, which will be advertised from today as an open RFP on New Zealand’s Government Electronic Tenders Service, GETS.

Tourism New Zealand uses creative and media agencies around the world to develop and implement marketing strategies and campaigns, to support its key goal of attracting international visitors to visit New Zealand.