Draftfcb Australasia wins JR/Duty Free business
Draftfcb has been appointed by JR/ Duty Free to provide strategic and creative services in Australia and New Zealand.
JR/ Duty Free, a family owned business based in Melbourne offers world-class duty free and retail shopping, located in airports across Australia, New Zealand and Israel and in main city centres across Australia.
JR/ Duty Free, CEO, Milton Lasnitzki said they chose to partner with Draftfcb because the agency understood what was needed to offer customers.
Says Lasnitzki: “The selection of the best ad agency for JR/ Duty Free involved an extremely rigorous process. We were looking for an agency that has, amongst other attributes, a demonstrable depth of resources, retail skills and experience and an ability to service JR’s needs equally across both sides of the Tasman and also has a strong affinity for luxury products and brands.
The selected agency is also required to have a clear understanding and appreciation of the unique culture that comes with a family business both generally and JR specifically. Draftfcb proved they could tick all theses boxes and more.”
Says Draftfcb CEO Bryan Crawford (pictured): “We’re delighted to have been chosen as the full-service agency to produce campaigns for JR/ Duty Free that deliver real change, and real results.”
Planning has already started for JR/ Duty Free for Christmas 2011 at Draftfcb with activity rolling out later in the year.
2 Comments
Surely it’s DraftFCB, not Draftfcb, which looks like a typo.
That was a draft, Typo