M&C Saatchi creative legend Jeremy Sinclair picks M&C New Zealand print ad as his favourite
Asked to name his favourite ad for the London Evening Standard, M&C Saatchi creative legend Jeremy Sinclair picks “the last one”.
He explains how old rivals Saatchi & Saatchi in New Zealand has recently run a campaign urging Kiwis to abstain from sex during the Rugby World Cup. That prompted M&C Saatchi, Auckland to rush out a clever ad, cheekily pointing out it has nothing to do with Saatchi & Saatchi, doesn’t think anyone should abstain from sex, and would be delighted to welcome any of its rival’s clients.
“I look at that,” beams Sinclair, “and I’m glad to be in advertising,”reports the London Evening Standard.
4 Comments
GOLD
This is ok, but it’s just latching onto someone elses shit work and feels cheap.
Kind of like if you see your mate argue with his mrs, then you move in to get the easy lay.
I dont know it’s just not cricket for me.
shudder, feels a bit cheap. Should leave these kinda shakes to the boutiques. M&C who?
Still not up there with poofreader wanted… But nice all the same.