Australian Meat & Livestock creates high-end ‘Lamboutiques’ in new campaign via BMF, Sydney
To capitalize on the fashionability of tender, tasty spring lamb, the latest campaign from Meat & Livestock Australia (MLA) turns butcher stores into high-end fashion boutiques – or Lamboutiques.
Several influential butcher shops around the country were transformed, using window displays, glossy shopping bags, designer aprons, paper, and point of sale materials – helping to give even the most modest of butcher stores around the country a Lamboutique fashion facelift.
The Lamboutique campaign also includes a TVC featuring a Lamboutique fashion show (with models dressed in lamb-inspired fashion creations), posters, print and online ads, fashion shots of models posing with the latest sizzling lamb styles.
Agency: BMF
Director: Barney Howells
Production Company: Gods & Monsters
Media Planning and Buying: UM
Client: Meat & Livestock Australia
14 Comments
Puntastic.
Hahahaha…love it.
Hmmmmm… I don’t feel like eating lamb. And I love lamb. Not boring, but a bit flat
BMF have lost it. What a shame
This is as bad as it was last year
Why are the persisting with this not funny joke? 30 seconds of misery.
flogging a dead sheep.
Awesome window display
“Several influential butcher shops around the country.”
Seen it before, and although it’s not original I am just so overjoyed they ditched that Sam Kekovich unfunny shit I have to say I love it, it does it’s job and I love lamb.
My local butchers in Hornsby Sydneys best butcher (Gordon Ramsay’s quote)try the snags)) hasn’t had a display done.
Yes well that would put you off your lamb, the fucking thing standing there looking at you.
this is advertising eating itself
Yet again BMF struggle with doing great TV.
WHY WOULD PEOPLE TRY TO MAKE MEAT INTO FASHION?! ITS ABSOLUTELY DISGUSTING