Snow helps Barnes, Catmur & Friends win NAB August Newspaper Ad of the Month for Subaru
August’s cold snap that brought snow to much of New Zealand proved a perfect topical foil for great ideas. Barnes, Catmur & Friends, Auckland used it to great effect with its Road Open ad for Subaru which won the August NAB Newspaper Ad of the Month, whilst DDB’s Powerball ad, playing on the chances of snow in Auckland, received an Honourable Mention.
August Ad of the Month judges were James Bowman, M&C Saatchi; Rod Lyons, AUT and Greg Taylor, Ballantyne Taylor. Commenting on BC&F’s win, the judges said: “It played nicely into the Subaru brand setting up the four wheel drive promise and also cleverly took the piss out Aucklanders!”
The judges also commended DDB’s quick topical response to the snow for Lotto Powerball.
Credits for August’s winning ad are:
Agency: Barnes, Catmur & Friends
Executive Creative Directors: Paul Catmur, Daniel Barnes
Art Director: Crispin Schuberth
Copywriters: Robert Longuet-Higgins, Robert Cook
Account Director: Jo Cheyne
Media: Monica Wales
Barnes, Catmur & Friends creative team receive $250 with the ad sponsored by the NAB into the 2012 Axis Awards. The ad also appears in the “What’s New” section of AdMedia and becomes a Finalist in the 2011/12 $10,000 Newspaper Ad of Year competition. Any ad (including ads produced in Australia) that’s run in any newspaper in New Zealand is eligible to enter the competition. Email ideas@nabs.co.nz for competition details.