.99, Auckland wins NABs September Newspaper Ad of the Month for Vodafone ‘300 Minutes’
Despite a large number of Rugby World Cup-related press ads dominating September’s newspapers in New Zealand, 99 has won this month’s NAB Newspaper award with its call plan ad for Vodafone ‘300 minutes every month. No, you hang up’.
The judges said: “it only took a few words to simply explain what it’s all about – no asterisks or long copy and nice humour too.”
The Ad of the Month judges for September were Andy Hollis – Platform29 and Elwyn Pugsley – Procreation.
Agency: .99, Auckland
Executive Creative Director: Craig Whitehead
Creative Director: Paul Hankinson
Creative team: Edward Bell, Mel Brooks, Amy Cattanach, Charlotte Henry.
Account Service: Helen Prangley, Jodene Murphy
99’s creative team receive $250 with the ad sponsored by the NAB into the 2012 Axis Awards. The ad alsobecomes a Finalist in the $10,000 Newspaper Ad of Year competition. Any ad that’s run in any newspaper in New Zealand is eligible to enter the competition (including ads created in Australia). Email ideas@nabs.co.nz for competition details.