Colenso BBDO’s Save Seven project for NZ Breast Cancer Foundation asks: If you could only choose seven women to save, who would they be?
October 12 2011, 10:50 am | | 2 Comments
Every day in New Zealand, seven women are diagnosed with Breast Cancer. The Save Seven project for the New Zealand Breast Cancer Foundation is dedicated to seven inspirational Kiwi women who have come forward to share their experience with the disease.
The campaign, via Colenso BBDO, Auckland, encourages you to share these women’s stories with seven women you couldn’t live without, as a way to remind them to be breast aware.
By using Facebook, the Save Seven project filters your friend list to just the women in your life. We then asked people, if you could only choose seven women to save, who would they be?
2 Comments
nah this doesn’t do it for me it’s reaching. Besides of those seven diagnosed most live, so the insight feels like a bit of an untruth to me.
Hope it does raise awareness but dont think it will have much impact. sorry
See pseudonym