Arnold Furnace launches print and digital Spring campaign for Fairfax Media’s domain.com.au
Arnold Furnace, Sydney has created a new print and digital campaign for Fairfax Media’s domain.com.au
With the warmer weather comes the start of a highly competitive real estate season and an opportunity to get prospective renters and buyers signing up to Domain home alerts. Being in the market to either rent or buy a new home can be a strain. Not only can it be time consuming, fiercely competitive, 99% disappointing and always stressful, but it is also an expensive exercise with everything from moving costs to legal costs.
With domain.com.au home alerts, finding a new place is made a whole lot easier for the prospective renter/buyer. Also throughout the campaign period, new sign-ups go in the draw to win $1,000 towards moving expenses.
For the launch Arnold Furnace has created a series of porcelain money boxes in three iconic Australian home shapes; ‘the rustic red brick’, ‘the urban unit’ and ‘the welcoming weatherboard’.
Says Todd Shipp – consumer marketing manager, real estate, Fairfax Media: “Home Alerts is a great tool for property seekers and the agency has enabled us to communicate our Spring Home Alerts Promotion in an interesting and unique way.”
Creative Directors – Paul Fenton, Tom Spicer
Art Directors – Mike Miller, Paul Fenton
Writer – Tom Spicer
Designers – Darren Cole, Nic Adamovich
Digital Producer – Kate Egan
Digital Designer – Glen McPherson
Group Account Director – Siobhan Petri
Account Manager – Sam Johnston
3 Comments
I read this as $1000 for my iPad for some reason and it confused me.
Hey, do you know why we never see $100 notes no more?
Plastic money stores well, even underwater. The Australian dollar is stable.
The AUS$100 is the perfect way to store millions in drug money.
All our hundreds are in Bolivia.
Win $1000 every week, but show $100 in the visual. Good one.
There’s to much going on here, money boxes $1000 ipad, alerts I still dont actually know what is going on after reading it twice.
As for the $100’s I’ve got one of them and coincidentally use it to quench my nasal desires with bolivian snow.