Y&R global chairman Hamish McLennan the final speaker announced to speak at Caxton Seminar
October 10 2011, 12:12 pm | | 5 Comments
Y&R global chairman Hamish McLennan – who will relinquish the position at the end of the year – is to speak at the 2011 Caxton Seminar and Awards, to be held at the end of October in the Hunter Valley.
Says Caxton Committee chairman Rob Belgiovane: “It’s a fantastic coup for the Caxtons to have an international advertising industry identity the calibre of Hamish agree to speak at the Caxtons. I’m sure he’ll provide delegates with some enlightening stories about his time at Y&R and working closely with WPP boss Martin Sorrell.”
The 2011 Caxton Seminar and Awards are to be held at the Chateau Elan on 27-29 October.
5 Comments
Perhaps Hamish might care to explain to the assembled copywriters and art directors how his brilliant “in-house” production company model has furthered the cause of creativity in the advertising industry.
Perhaps P.Lush can explain why its OK for agencies to do their own artwork, their own planning, their own DM, their own digital, their own digital production, their own everything – but the moment an agency does its own TV production they’ve suddenly committed a crime against creativity. And when you’ve done that – maybe you can explain why any client should pay for the writer, the art director, the account director, the agency producer to sit around on a shoot all day after you’ve just convinced them you had to use ABC director and their production company because they know exactly how to bring your piece of genius to life. The world’s changed P.Lush – get used to it.
But I ask Hypocrite detective, has the world changed for the better?
And to you P.Lush, do either side of production really aim for the best creative result or the cheapest way to produce your ad with the greatest profit margin?
The difference between the two choices is the quality and strength of the director, something I have always believed the creative should have the final say about.
At the end of the day it is business in both camps of production.
Dear on the side line,
And what about all the P.Lushes out there who love nothing more than to ask production companies for ‘favours’ their own agency won’t spend a cent of their own money funding? [Funny how agencies always seem to be able to find the money to send two creatives and various other non-contributors to those shoots as well]
Dear Hypocrite detective
I agree with everything you have just said and find that behaviour of agencies unethical whether a P.Lush or non P.Lush agency. An example is a non P.Lush agency awarding a job with no or little money to a director and production company they have not used before. The production company believing if they do a great job the creatives and or agency will come back. They do a great job and then when the agency have a job with a budget that is suitable for the same director they do not return but give the job to a more high profile production company. This is rotten and unethical.
What is more damaging to the production industry are the production companies that allow themselves to be used that way. There is no unity as they all compete against each other and can not set their own rules of engagement and code of ethics.
If a company goes on P.Lush’s books and does joint ventures they have agreed to split profits and therefore it is not the agency being unethical, rather the situation the prod company has placed themselves in due to their lack of belief in their ability to obtain work on merit alone.
If there were no joint venture companies and everyone had done what they said right at the start and not join, this situation would now not exist. But fear ruled rather than belief in their own ability.