Y&R launches The Campaign Palace in Jakarta – first in a southern hemisphere Palace network
Y&R has launched boutique sister agency The Campaign Palace in Jakarta to further strengthen its integrated offering to clients across Asia. This is the first office to be opened in Asia by the Australian creative agency as part of their expansion plans in the region.
The Campaign Palace launches in Jakarta at an exciting time for Y&R in Indonesia. The Indonesia agency is on a creative high, with recent international award wins and last year winning the country’s first ever Gold Lion at Cannes. The recent appointment of CB Asia’s top three ranked creative Kevin Le (above) is testament to Y&R’s continued commitment to innovative creativity.
The Campaign Palace will be led by Andrew Dowling and Kevin Le, CEO and ECD of Y&R Jakarta respectively and jointly managed by general manager Adam Lau and creative director, Adi ‘Didot’ Prihadi. They will report into Mark Mackay (left), Chair of the Palace Group. The agency will be responsible for all creative activity for leading Indonesian health foods company, Kalbe Nutritionals, as its anchor client in Jakarta.
The Campaign Palace currently has offices in Melbourne and Sydney and has been responsible for some of Australia’s best known and most effective creative campaigns for over 35 years for clients including Panasonic Australia, Target and Bayer. The agency will join the roster of Y&R Group agencies already with a presence in Indonesia including Y&R, Landor, Wunderman, Burson-Marsteller and Cohn & Wolfe.
Commenting on the announcement, David Sable, Global CEO, Y&R said: “This is an exciting and important moment for all of us. The Campaign Palace has a well-deserved reputation as an extraordinary creative agency. It has great leadership, great talent all around, and a real drive to help its clients make an impact in the marketplace.”
Says Mackay: “We have a long-held ambition to migrate The Campaign Palace into new markets. I am delighted to see this ambition become a reality. Jakarta will be our first in a southern hemisphere Palace network.”
Adds Dowling: “The launch of The Campaign Palace in Indonesia is an exciting addition to the Y&R Group offering, along with the industry as a whole. I grew up admiring The Campaign Palace and their approach to creativity which helped to create and define some of Australia’s leading brands.”
10 Comments
Ha ha ha ha – words fail me.
So have they given up on fixing Palace Australia ?
And then , for their next trick, they plan to open an office in the Falkland Islands. Says the new boss ” Yes it’s a tough market, but we can do just as badly there as antwhere else”
Isn’t Jakarta in the northern hemisphere?
My bad. It’s just under the equator. Thanks for proving me wrong Google.
So, the palace is now Y&R’s conflict agency. Well done
What a joke,
This company is desperate.
Get Jack back!
@9:27/9:30. It’s as far north as you can go in the southern hemisphere to disassociate yourself with the smouldering wreck that the Palace has become in this region.
It actually makes sense.
The brand has a great reputation outside of Australia, since people only ever saw the good stuff, and not the sickening downward spiral into the decidedly average agency that it is now.
Actually quite clever.
Well done CB for getting this published Saturday morning.I notice B&T and AdNews only got on to this story today, but looks like Mumbrella was left out of the Y&R/Palace PR loop yet again. Wonder why!