How the Newspaper Publishers Association sent the Rugby World Cup good news to expat kiwis

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Screen shot 2011-11-16 at 10.09.10 AM.jpgCreative review – The All Blacks winning the Rugby World Cup created some pretty memorable newspaper front pages the sort that people can’t wait to read in the morning. But what happens if you’re a Kiwi living thousands of kilometres away?

Special Group, Auckland – on behalf of the Newspaper Publishers Association – created a full page ad encouraging readers to fold up the newspaper, pop a message on it, and send it to a Kiwi overseas so they could share the unique experience of holding and reading these special newspapers as if they were back home in NZ. Alternatively it could be sent to an Aussie mate.