‘3 F’s swear jar’ campaign for Teatseal via H&T targets the problem of mastitis on dairy farms

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caroline2.jpgLong-standing healthcare and leading rural advertising specialist agency H&T has launched a new TVC called the ‘Swear Jar’ on regional television this week, for Pfizer Animal Health brand Teatseal.

The campaign is a follow up to a successful press, direct mail and point-of-sale campaign, which evolved from the key insight that mastitis is enormously frustrating for dairy producers.

Saya Matt Gill, creative director at H&T: “In dairy farming it’s all about the 3 F’s – feed, fertilizer and #@*@!! mastitis. We used this insight to develop the ‘swear jar’ campaign for Teatseal, knowing that it would resonate with the regional farming audience with the frustration that they feel and costs they incur in having to treat this  condition.”

Art Director: Kevin Tierney

Copywriter: Ben Webster

TV producer: Sue Seldon

Director: Karl Brandstater – Storyhaus

Production Company: Storyhaus

Account Service:  Nicole Tyzack/Jacki Gibson

Client:  Jane Parker – Pfizer Animal Health.

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