Medibank launches “It’s the insurance your health deserves”campaign via GPY&R Melbourne

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Medibank 2.jpgMedibank, via George Patterson Y&R Melbourne, has launched three new TVCs as part of their “It’s the insurance your health deserves” campaign.

Retail spots ‘Psychic’ and ‘WiFi’ went to air on Melbourne Cup day, and the hero execution,’ Choices’, which challenges people to re-think how they choose health insurance, launched on Sunday night.

medibank 3.jpgmedibank1.jpgSays Chris Carroll, general manager – marketing at Medibank:  “The ‘Choices’ TVC aims to challenge the consumer mindset that ‘value’ is more than just the price of a policy.

Medibank’s size and strength in the marketplace means we can offer real value to our members through trust, reliability and expertise.”

Credits:

PRODUCTION:

Production company: Finch

Director: Nick Ball

Producer: Edward Pontifex

Offline Editing: Jo Scott, The Butchery

Online Editing: Eugene Richards, The Refinery

Sound: Paul Le Couteur, Flagstaff Studios

Music: “Ananas” by Temosono.  Cover version by Jonathan Dreyfus.

AGENCY:

Agency producer: Pip Heming

Executive Creative Director: Ben Coulson

Copywriter: Aaron Pepper

Art Director: Connor Beaver

Group Account Director: Mathew Cummings

Account Director: Matilda Hobba

CLIENT:

General Manager: Marketing: Chris Carroll

Marketing Manager: Brand and Advertising: Katrina Barbaro

Advertising Manager: Tina Conder