Case Study: How the Yellow Toolbox and DDB New Zealand helped 12 NZ businesses go further

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Screen shot 2012-01-25 at 7.45.19 AM.jpgYellow, via DDB New Zealand, gave 12 businesses a set of advertising online tools. Then they measured how each of them did.

From florists to arborists, locksmiths to builders, a button was pushed and data was captured. It was then linked to live billboards and a website, where you could see the progress live of all the businesses together on a dashboard.

Screen shot 2012-01-25 at 7.46.48 AM.jpgYou could keep up-to-date with each of their stories, through video diaries, photos, and blog entries of how Yellow was helping to take their business further.

In other words, they weren’t just talking about how good the product was, they actively showed it.