Fashion Industry Broadcast and Fashion Targets Breast Cancer launches ‘Sexbombs’ series
Leading global publishing house, Fashion Industry Broadcast (FIB) and charity partner Fashion Targets Breast Cancer has launched its high impact four volume lifestyle fashion hard cover book set, e-books and apps for mobile to celebrate the 100 most loved sex symbols of all time.
The ‘Sexbombs’ series chronicles the history of the sex symbol in contemporary culture by exploring the lives of these icons and recounting them in a lavish fashion with detailed biographies, images, music, films and interactivity. Sydney was the first city to launch this series and will soon be followed by launches in by NYC and London. Each edition will go on sale in over 30 countries around the globe.
The ‘Sexbombs’ series, e-books and apps was launched at Hugo’s Lounge amongst Australia’s leading fashion personalities, models and celebrities and FIB has made a starting donation of $60,000, but with a goal of raising more than $200,000 from the full series, to be donated towards the Fashion Targets Breast Cancer cause – raising money for breast cancer research in young women.
2 Comments
Sexbombs?
It’s the right cause, and wonderful that the proceeds will raise significant funds for breast cancer research, but was this really the most consciousness raising subject matter for this worthy campaign?
The strategy seems far off target as it celebrates and refocuses the public’s attention upon image and beauty at the expense of substance and health, not to mention reinforcing the cult of celebrity that has become such a poisonous part of contemporary culture.
The business goals of the fashion industry and their perpetuation of a myth about beauty and charisma embodied in personalities that can be turned into commodities and historically sold as sex symbols are in the service here of selling their products far more than creating any awareness of a serious issue for public health and the challenges for breast cancer sufferers and their families. It’s precisely these idealised images of perfect beauty and sexuality embodied in chosen “symbols” that have contributed to the negative psychological effects for so many breast cancers patients.
At a minimum, the book might have included some intelligent critical writing on the subject of the sex symbol in our society, the selling of beauty, and the effects upon the individuals being idolised, instead of further glamorising and glorifying the concept.
Irrespective of what I’m sure were altruistic aims, that the fashion industry bodies have chosen to co-opt the goals of the breast cancer foundation into another vanity project is unfortunate. They could have done better.
Yep. What they said. I concur.