Authentic Brands Group supercharges customer data with appointment of Amperity

Leading customer data platform (CDP) Amperity has announced a new partnership with global brand giant Authentic Brands Group (Authentic).

With a vast roster of more than 40 iconic and world-renowned brands, including Reebok, Nine West, Nautica, Juicy Couture and Ted Baker, Authentic’s digital platform is powered by more than 200M consumer data files.

Key objectives of the partnership include:

• – Amperity will become Authentic’s cornerstone partner for data management strategy, helping to unify in-store and digital experiences for consumers across its portfolio of brands.
• – Authentic will look to activate data from multiple online and offline touchpoints, including pre-purchase, point-of-sale, and post-purchase customer care, to create unified customer profiles.
• – Amperity solutions brings together Authentic’s diverse consumer data to enable a 360 unified view and comprehensive understanding of its brand consumers to enhance each brands’ digital engagement strategy.

Says Adam Kronengold, chief digital officer, Authentic: “We strive to provide the most optimal shopping experience for our consumers, and having a clean data foundation is essential. Amperity’s platform allows us to resolve identities at scale across our portfolio and leverage data to inform brand and business development decisions.”

Says Barry Padgett, CEO at Amperity: “Authentic has amassed a vast and loyal customer base, spanning more than 40 renowned brands. The reality is that there are many CDPs, but not all of them are created equal. We’re honored Authentic has chosen our platform to help them to deliver personalised experiences for every individual customer, driving engagement and retention to unprecedented levels.”

Authentic is committed to creating and activating original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Brands under its wing generate approximately $24.7 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 10,500-plus freestanding stores and shop-in-shops and 375,000 points of sale.