Case Study: NZ Breast Cancer Foundation ‘Save Seven’ campaign via Colenso BBDO, Auckland
February 15 2012, 3:27 pm | | No Comments
Case Study: Every day in New Zealand, seven women are diagnosed with Breast Cancer.
The Save Seven project is dedicated to seven inspirational Kiwi women who have come forward to share their experience with the disease.
The campaign, via Colenso BBDO, Auckland, which launched in October last year, encourages you to share these women’s stories with seven women you couldn’t live without, as a way to remind them to be breast aware.
By using Facebook, the Save Seven project filters your friend list to just the women in your life. They then asked people, if you could only choose seven women to save, who would they be?