Digital mastermind Bob Greenberg, co-founder of R/GA, set to unveil ‘What’s Next?’ at Adfest 2012

Bob Greenberg – the visionary co-founder of one of the world’s most successful integrated agencies R/GA – has confirmed the topic of his Speaker Session at ADFEST 2012.

On Tuesday 20th March, 4:30pm, Greenberg will give a presentation titled “What’s Next?” exploring the rapid pace of technology and unprecedented proliferation of diverse media outlets, which have forced our industry to change. Greenberg believes creative professionals must always look ahead, think about what’s next and most importantly, integrate that thinking into their work to stay relevant.

“The old paradigms of perceptual-based marketing delivered via outbound messages in a media-driven environment have yielded to a new paradigm of creating transformational customer experiences that are accessed through inbound, on-demand digital channels,” says Greenberg.

Greenberg speaks from experience. The company he co-founded with his brother in 1977, R/GA, has reinvented itself every nine years and is now in the midst of preparing for its next nine-year cycle, which kicks off in 2013.  Its next phase is centered on the idea of “functional integration”, which is the notion of building a series of complementary offerings, services or products, all of which add a distinct value for clients and in turn their consumers.

“We are delighted to welcome Bob Greenberg to ADFEST 2012 where he will share his insights with the region’s creative professionals. Bob has a fortune teller’s knack for predicting the future, and a proven track record in knowing what’s next, which makes him the perfect headline speaker for this year’s Festival, which has the theme ‘FAST FORWARD’,” says Vinit Suraphongchai, chairman of the ADFEST Working Committee.

Greenberg has been a pioneer in the advertising and communications industry for over three decades and won almost every industry award for creativity. At ADFEST 2012, he will present some key learnings about the agency business, where it is headed and how you can take advantage of this new model to differentiate your brand or agency.

R/GA has offices in New York, San Francisco, Chicago, London, Stockholm, São Paulo, Buenos Aires and Singapore.

ADFEST 2012 takes place on 18th – 20th March, 2012 at PEACH, Royal Cliff Hotels Group, Pattaya, Thailand.  For further information, visit adfest.com