Success of Inlink experiential campaign for Emirates Australian Open in Sydney leads to a re-run of promotional event in Brisbane
Inlink, Australia’s largest digital out-of-home network, has revealed the success of their experiential campaign developed for the Emirates Australian Open 2011.
With a brief from the PGA to help raise awareness of the event, drive attendance and ticket sales, Inlink created buzz within the working communities of Darling Park and Australia Square.
On offer was a competition to win season passes to the Emirates Australian Open corporate hospitality, and the opportunity to play on an interactive golf simulator. This was the first time a golf simulator had been utilised for an office tower media experiential campaign.
The results were extremely positive. So much so that the PGA has decided to run the experiential campaign again for the Australian PGA Championship presented by Coca-Cola this week.
The results saw a 100% increase in ticket sales for ‘The Open Club’ Corporate Hospitality; 500 participants utilised the golf simulator across 2 days and there were 200 entrants into the prize draw.
Says Shaun Moody, commercial & marketing co-ordinator for the PGA: “We were delighted with the results of this campaign. It was something new and different and a fantastic prelude to the Emirates Australian Open. The interaction by such a large number of consumers who either played golf or had never played before really set the scene for a huge increase in corporate hospitality sales.”
“We’re thrilled that our campaign success has led to the PGA running it again this week for the Australian PGA Championship, and we hope to see a repeat of Sydney’s achievement,” added Peter Hunter, commercial director Inlink.