CUBED Communications launches first campaign for BoysTown Lottery – ’12 Days of Christmas’
Following their appointment to the BoysTown Lottery business after a competitive pitch, CUBED Communications have just released their first campaign for the National brand.
Featuring TV, press, outdoor, radio and online activity, the campaign highlights the $3million Gold Coast luxury apartment to be won, for the price of $15 a ticket.
The animated TVC plays out like a fun Christmas pantomime that highlights the prize home through a series of quickly edited views of the house both inside and out along with the famous rewritten 12 days of Christmas tune with a difference.
Says Keith Coventry, general manager fundraising, BoysTown Lottery: “It’s terrific working with an agency that can use such creativity to deliver results for us. The campaign went to air on Sunday and we have already seen an increased level of participation.”
Mike Chuter, CUBED founding partner adds: “BoysTown Lottery has been around for 50 years. We’re honoured to be part of such great history and be able to take their brand through the next phase of their journey. It’s a great deal of fun for such a serious cause.
Whilst this campaign is not the idea that won the business, it has been a great first step at working together. We will soon go into full scale production of a campaign that will add a new dimension to the charity and really present the brand in a fresh positive light.”