Andy Fackrell’s The One Show Diary – final Day

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andy.jpgAndy Fackrell, executive creative director of DDB New Zealand, is NZ’s representative on the exclusive The One Show jury which has just wound up in the Dominican Republic. Fackrell writesexclusively for Campaign Brief.

Good morning. 25,000 One Show entries later, I’m done. It’s ad free Sunday, like NZ in the 80’s.

About to bucket down again, we haven’t missed much beach action, as it’s been like that for the last three days.

The speed’s been ramping up. The more we judged the more the finish line drifted over the horizon. Then the shouting starts. Vote. Vote. Vote.

Repeats entries weren’t judged quickly enough for some. Hint: The more you enter one piece the less impressive it becomes. There’s always one piece that really gets the treatment. I’d hate to see the faces of the creative team, if we had CCTV footage of us. It wasn’t bad, it just was entered in all 325 categories.

Then the disco kicks in. In the home stretch, a few hours left, a wedding party DJ in the next conference room competes with tinkly case study music. Latin House wins. The jury gets louder. Vote. Vote. Fucking vote.

Then we all break into a quiet space to discuss best of show, client of the year. That’s the best bit. Cases for the top five eloquently put forward. Great insights. Really smart people in this room. Done. Photos. A great dinner under the stars on the beach. Finally. The casino, for some.

Screen shot 2012-03-26 at 7.50.07 AM.jpgCan’t tell you what won. Actually we don’t know, as it’s a blind ballot. 25,000 entries and it’s just you, the console, and numbers 1 to 9. All I can say is the ad I most like right now, this morning, is the one from Western Australia to stop speeding. Telling you to live life slow. “When was the last time you really breathed?’ It was like 3 minutes of therapy bang in the middle of yesterday.

Off to New York if the plane leaves on time. Hopefully. This was really fun, the best show to judge. Thanks to The One Show and the other judges.