Colenso BBDO nabs BNZ; Westpac goes to pitch

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Bank of New Zealand (BNZ) has appointed Colenso BBDO in Auckland as its new advertising agency – while Westpac – which has been a Colenso BBDO client since August 2010 – has put its account out to pitch.

Says BNZ Chief Marketing Officer Craig Herbison: “Colenso BBDO has the creative track record and brand acumen we were after to move the BNZ brand forward.”

This appointment also has a regional logic:. BNZ’s parent bank National Australia Bank (NAB) has been working successfully with Clemenger BBDO in Melbourne for the last six years.

The relationship has been a strong and fruitful one having most recently launched the Cannes Grand Prix winning ‘Break-Up’ campaign to game changing effect in the Australian banking market.

Says Andrew Hagger, National Australia Bank Group Executive, People, Marketing and Communications: “There are clear synergies for us with Clemenger BBDO and the regional alignment across the NAB Group will give us increased scale and efficiencies.” 

Westpac says it has achieved good momentum in recent months but now wants to consolidate its providers after a review over recent weeks.

“The time is right to consolidate the number of providers to meet our needs and objectives. We are thankful for the work and commitment of those who have partnered with us,” General Manager Marketing and Customer Experience, Martine Jager said.

“We are looking for an efficient process and selected agencies will be invited to pitch shortly.”

Westpac is to invite agencies to pitch for its creative account which is currently handled by five agencies.