Hell Pizza offers punters something chilli hot with ‘Pizza Roulette’ ad campaign via Barnes Catmur
March 13 2012, 12:34 pm | | 5 Comments
To promote Hell Pizza acquiring the hottest chilli sauce in the world, Barnes Catmur & Friends, Auckland has produced the Pizza Roulette campaign. At no extra cost you can have one drop of HELL FIRE on a random slice of any pizza.
The campaign consists of Adshels, instore posters and an EDM that has garnered some interest on the Internet, including reaching the front page of reddit.
5 Comments
Love it.
And pretty much most things these guys do.
you bastards, that’s gold.
Sushi Roulette is also available at Wagaya (Japanese restaurant in Haymarket, Sydney).
You have disgracedu your ancestaru!
#1 on the front page of Reddit. That’s good enough for me.
This idea rocks!
It’s like the Skittles where one in the pack tastes like fart.
Very fresh.